Shanghai, April 2026 – The 2026 International Exhibition on Surfactants & Detergents (IESD China) came to a successful close in late April at the Shanghai Mart Expo Center. BioCurcle (Shanghai) Biotechnology Co., Ltd. made a standout appearance, showcasing its core biosurfactant product portfolio—including lactonic sophorolipids, acidic sophorolipids, rhamnolipids, and sodium surfactin—alongside multi-scenario application solutions. The booth drew a steady stream of professional visitors throughout the event, with inquiries remaining consistently high.
Team BioCurcle poses for a group photo at the booth.
Throughout the exhibition, the BioCurcle booth remained bustling with activity. Visitors from both domestic and international markets were nearly evenly split, reflecting the brand’s cross-cultural appeal. Professionals from diverse backgrounds and regions—each with their own market expertise—recognised fresh opportunities in BioCurcle’s bio-based offerings and integrated solutions. These in-depth, multi-perspective conversations gave the BioCurcle team a more comprehensive understanding of evolving market needs.
Balancing Formulation Performance with Ingredient Innovation
During peak consultation hours, the full BioCurcle team was on hand to provide detailed responses—covering everything from market trends and application scenarios to specific technical specifications.
Application-focused visitors were particularly interested in how BioCurcle’s glycolipid surfactants perform in real-world settings, such as household cleaning and pet care products.
Ingredient-focused visitors delved into the skin-care benefits, natural origin, and cost-performance advantages of the glycolipid surfactants.
R&D personnel (front) and a Southeast Asian market representative (back) engage in technical discussions at the booth.
Diverse Visitor Profiles, Layered Needs
The visitors who came to the booth represented a wide spectrum of experience and ambition. Alongside confident young professionals new to the industry, there were seasoned experts with deep regional market knowledge—many of whom already command mature distribution channels. What they share is a growing demand for novel raw materials that combine natural credibility with compelling economics—precisely the direction in which BioCurcle continues to innovate.
Friends and potential partners we welcomed during the show.
Even as the exhibition neared its close each day, many visitors remained at the booth, carefully reviewing product brochures and testing samples. Several first-time acquaintances even took photos with the BioCurcle team—a clear sign of strong collaborative interest.
Looking Ahead: See You in July
Though the show was brief, the takeaway was substantial. BioCurcle has since compiled and analysed the client feedback and inquiries received during the event, and the team will be following up systematically in the weeks ahead. Looking forward, the company remains committed to active participation in major industry exhibitions both at home and abroad, bringing more research outcomes and experimental data to the fore—and working hand-in-hand with global partners to drive the surfactant and detergent industry forward.
